Prioritize bringing lapsed customers back to your business. This article focuses on common segmentation combinations for email and transactional contacts. This makes it easier than ever before to use MailChimp groups and segment your list for more engagement. A couple things that can be improved by MailChimp, list segmentation and usability with different forms of Microsoft Outlook. Audience management Target and segment customersThe software helps maintain and organize data around each lead and avoid data problems such as duplicate contacts or non-standard formats. AWeber. Campaign Monitor – best for experienced marketers looking for detailed data analysis. They can also be assigned to contacts manually from the audience page. CRM marketing software is used to organize and analyze customer data, with the goal of better understanding a company’s audience and improving the customer experience. First on our list of Mailchimp competitors is ActiveCampaign. – Best for flexible automation and segmentation. Click the Create button. Cart abandonment – send targeted emails to those who have left items in their cart. Our advanced segmentation tool takes basic audience segmentation to the next level. Send a welcome message to introduce new signups and customers to your brand, or a related product recommendation for a recent buyer. A single audience simplifies sending. It provides numerous features, including: Email and landing page templatesMailChimp not only has an adorable company mascot, but they’re one of the best email marketing providers, with more than 1 billion emails sent a day utilizing their service. See how the ceramics studio uses Mailchimp automations and segmentation to send the right message, and QuickBooks to help the business side run smoothly. The primary list is now associated with the UK store. Set your display timing. And many more. I created automations to copy the group information into a tag. Newsletters can be either automation or campaigns. Read Mailchimp Review. This strategy classifies and categorizes customers depending on the benefits they want to get out of your offering. Regular email cleaning benefits your email marketing strategy and can improve metrics like conversion and open rates. Mailchimp’s pricing starts with the Standard Plan, costing $20/month for 500 subscribers. HubSpot – Best for automated email marketing. Stay relevant with precise audience segmentation that can be applied to multiple marketing channels, like websites and landing pages—both of which Klaviyo doesn't offer. . It comes with advanced features, such as list segmentation, automation, and advanced reporting that allow users to run targeted campaigns. Adds EventHQ attendees automatically to a Mailchimp mailing list. Pricing: $20 – $45 per month. Visual Boards: Start with and customize 200+ templates and 30+ column types. You’ll then be asked to enter your Mailchimp API key and to choose a Connection Name. Tip: Align the. Mailchimp’s list segmentation is a powerful tool that allows campaigns to be sent to targeted segments of subscribers. See what all of our email marketing tools can do for you. While they were impressed with how quickly customers started purchasing, Stacie says she used. But what I want to do it to make sure that any contacts that are positively identified as US or Canada-based are activated in the US list and all others in the UK list. What’s more, segmentation can also be a way to reduce your unsubscribe rate. Constant Contact is a perfect Mailchimp alternative for WordPress because it works with all popular WordPress plugins like OptinMonster, WPForms, and more. 1 or 1,000,000+ Salesforce Campaigns/List Views/Segments sync for Mailchimp Audience segmentation; Sync 1 - 1,000,000+ Campaign metrics such as opens, clicks, bounces, and links clicked from Mailchimp back to Salesforce; Sync on Demand is included for easy testing of your integration scenarios; Scheduling of a Set-Up is available on Free Trial. 7. Constant Contact is arguably the best direct MailChimp alternative that you can choose. The list management capabilities are also pretty good. Mailchimp is a top email marketing platform, but that doesn’t mean it's right for every business. 31% higher open rate compared to non-segmented campaigns. Next, click on Create Segment. Sendinblue is a great option for small companies too. Segmented email campaigns also had lower unsubscribe rates and lower bounce rates than non-segmented email campaigns. 5 tips for creating a solid marketing strategy to increase sales. 95% CTR and 14. Before you create your strategy, it’s wise to consider the internal and external context for your business. The email builder is perfect for beginners, and the paid email templates look good. Click New Segment (as shown in Image 6) As you want the Mailchimp segmentation to fulfill all the conditions, click the Contacts. According to a survey by Mailchimp, segmented personalized campaigns achieve a remarkable increase of 100. These advanced segments are highly customizable, so it might take some time to master their logic and filtering settings. HubSpot — Better for customer support. Basically how to create List segments for your subscriber list. Learn how to scrub your email list. The app includes a landing page builder, customer journey mapping, list segmentation, retargeting ads, and even A/B testing—all in its free plan. Benefit segmentation is a market segmentation strategy that categorizes your customer base by their perceived benefits of your product and/or services. 31% more opens than senders who did not use segmentation. It is an ideal choice for digital marketers , eCommerce platforms, unlike Mailchimp, that solely caters to the needs of small to medium-sized e-commerce businesses. ⭐⭐⭐⭐ Segment in lists and groups and add tags; target each with campaigns and automation Mailchimp. To start with email list segmentation, let’s first talk about hygiene. In short, here are the characteristics of segmentation (based on segmentation options available. A Segment is a search of data in Mailchimp that is related to your account. Login with your Mailchimp user account. 6, while Zoho Campaigns is rated 8. Brevo (formerly Sendinblue) – Best email and SMS marketing platform. To do this, go to Audience » Segments. Dive into how to set up this automation below in our guide for Salesforce to Mailchimp flow. To make it a little less daunting, this post shows you 14 quick email marketing segmentation tactics that you can start using today. This strategy classifies and categorizes customers depending on the benefits they want to get out of your offering. (1) Ratings. I have even created an xls with all. Save and Manage Segments. And this information can help you make your future strategy. Mailchimp is an email marketing and automation platform used by entrepreneurs to build their brand – and their business. More niche ESPs emerge4. Constant Contact and Intuit Mailchimp are two of the best-known email marketing solutions on the market today. At a campaign level, the formula is: total campaign cost / conversions (paying customers) = CPA. Moosend – Best email marketing service overall. ConvertKit — for content creators. You could solve a common pain point in the marketplace, appeal to a small niche market like hobbyists, or lean into your own personal passion. 400+ Pre-Made Templates. MailChimp offers both email templates and the ability to create your emails from scratch. This. There are numerous ways to segment your email list, depending on your objectives and data. With the behavioral marketing tool in Mailchimp, you can automate targeted messages in response to specific actions. Copy the generated key immediately and store it in a secure location. Step 1: Identify the context for your campaigns. 95% more clicks and 14. It has an interactive and easy to use interface with drag-drop functionality and free services for small businesses. You’ll have improved click-through rates, better conversion rates, engagements, shares, and feedback. Mailchimp and Sendinblue are both all-in-one email marketing platforms. It is popular because of its affordability and ease of use. email list segmentation, features tailored to ecommerce businesses, and many integrations, including WordPress, Shopify, QuickBooks, and Salesforce. Click the Send to drop-down, then choose a saved or pre-built segment. Start for free today. (If you’re having trouble with CRM Checkboxes, more details can be found here. With Mailchimp, businesses can import subscriber lists, add subscribers manually, or allow subscribers to opt-in to their list via a sign-up form. . GetResponse (Best All-in. ⭐⭐ A little bit outdated (but available for free) ⭐⭐⭐⭐ Modern templates (full library only available on a paid plan) Audience segmentation. Mailchimp's customer segmentation tools let you filter and target your audiences however you need to. ⭐⭐ A little bit outdated (but available for free) ⭐⭐⭐⭐ Modern templates (full library only available on a paid plan) Audience segmentation. Automated sales alerts and tasks. Our email marketing platform makes it easy for marketers in any type of business to send professional, engaging marketing emails. AWeber provides two pricing plans, AWeber Free and AWeber Pro. To link your Mailchimp account, hover your mouse over the Mailchimp icon and click Connect . 5. Statistically speaking, segmented campaigns average 46% higher open rates, and segmented, targeted, and personalized emails generate 58% of all revenue. Click the “Create. While segmenting isn’t necessary for every campaign, it can significantly increase 2 important campaign. Features and functionality vary by plan. Mailchimp is charging their users based on an account’s entire email list—including unsubscribes. To add a field in the form builder, follow these steps. This integration also allows you to. After you connect your store to Mailchimp and turn on e-commerce tracking, you may want to target contacts who made certain purchases. 1. Competitively priced and as powerful as you’d expect your WordPress site to be, MailPoet is a genuine contender for your email marketing attention, especially if you like. However, this can quickly become quite confusing and messy. For example, research by MailChimp shows that segmented emails have a 14% higher open rate than non-segmented emails across the board, as well as a 100% higher CTR. Navigate to the API Keys section of your Mailchimp account. Best Mailchimp CRM for Google users: Copper CRM. It natively integrates with eCommerce platforms like Drupal, making it an excellent alternative for eCommerce platforms. Test 2. Given Mailchimp’s segmentation system seems a little confusing and not clear on how segments are actually filtered, I do not have confidence I am archiving the appropriate contacts. The segmentation feature allows you to communicate with your customers in a more personalized way. Choose your product and target market. I also talk about what segments are and how you can use them to organize your Mailchimp list. E-Learning, 11-50 employees. List segmentation: Your email marketing software should allow you to send tailor-made emails to various subscribers to your email list. Copy Article URL. To find your API key, click the Get Mailchimp API Key button. Campaign Monitor also has tools for analytics, A/B testings, RSS email, list segmentation, auto-response, etc. Snap is an interesting app that allows you to snap a photo, turn it into a campaign, and send it to a select few or an entire list. Email sequences are a powerful tool, if you know how to use them. Mailchimp’s powerful API lets you customize behaviors and tags. Limited list segmentation: Users can only create up to five active lists and 1,000 static. 19 Best Image Compression Tools in 2023 and What Makes Them Stand Out. According to Hubspot, almost a third of email marketers use segmentation. 4. Starting with Constant Contact, the software sports some simple list segmentation features that favor user-friendliness. Another great segmentation option for your email marketing strategy is to divide your list into frequent buyers and one-time customers. Advanced Segmentation . 1. 99 per month; Standard from $14. List segmentation will help you send more relevant messages to your subscribers based on their interests or activities. Mailchimp – Best For A/B Testing Multiple Elements. Truth: If you have an audience in Mailchimp, you already have segments. Depending on your e-commerce platform, you’ll have the option to assign a vendor or category to your products. From there, you’ll be redirected to the Mailchimp website. ActiveCampaign helps eCommerce businesses send newsletters easily and plan a complicated sales funnel, making it one of the best alternative to Mailchimp. Mailjet – Combined with transactional SMS. Get 1 personalized consultation to help send your first email, segment audiences, set up automations, sync integrations, and more. For example, paying $10 per month gets you unlimited emails, but only for 0-500 subscribers whereas the free version gives you 2,000 subscribers (although you’re limited to. Standard ($20. Besides, you can combine these filters by using the Boolean. Here are the 9 best Mailchimp alternatives for 2023. Transactional emails, also known as “triggered emails,” are one-to-one messages sent when a specific action occurs or a request is made from the contact. On the other hand, MailChimp’s pricing is quite low at the beginning but shoots up as your contact list grows. When you choose your existing list, the List Field Mapping will show up. Mobile Friendly. These tools allow for some powerful testing and customization of. When you add a tag. The simplest way to authenticate a request to the Marketing API is using an API key . ActiveCampaign. config(). How Mailchimp integrates with OpenTable. The 5,000 max contact tier costs $69 per month, while the 50,000 contact tier costs $350 per month. We’ll display a checkmark next to tags all of the selected contacts have in common. Mailchimp can next push custom messages to customers in Salesforce via messages depending on the selected audience. MailChimp is rated 9. Step 2: Create A Mailchimp Account. Mailchimp is a dominant company in the email marketing industry. Once you've obtained your API key from Mailchimp, head over to Klaviyo. Mailchimp integration lets easier segmentation of the client database by particular interests or criteria. The Tags documentation does not list any limit on the number of tags that can be used. List segmentation could be made simpler with greater list combination while my organization ran into several issues with Outlook 2010 and 2013. 31% more opens than senders who did not use segmentation. The subgroups can be based on demographics such as geographic location, gender identity, age, ethnicity, income, or level of formal education. Emma offers their digital marketing platform starting with the PRO plan at $89/month – perfect for small businesses who want to do email marketing right the first time. ActiveCampaign. Catch their attention with offers and personalized email copy. Initially, the company tried a re-engagement campaign to try and increase open rates. By using custom form fields, you can build customer segments and tailor your content and marketing campaigns to appeal to subscribed contacts. The answer is obvious. Mailchimp, for example, allows you to send an email to customers who recently purchased a specific item. Make sure that your emails are sent to those who care the most with this handy guide. 2. Limited list segmentation: Users can only create up to five active lists and 1,000 static. Mailchimp Features. Creating Segments in a Mailchimp List is a great way to filter out your audience list based on similar data to then send emails, postcards, or create Faceboo. Sendlane is known for effective mailing lists management, ease of use segmentation options and advanced features of automation tools as compared to Mailchimp. Pricing. Some examples of email marketing segmentation for nonprofits include: 1. Click Create regular. Hit the green “Connect to Mailchimp” button in your account. HubSpot – Great if you need an all-in-one marketing tool. For example, you can promote more upselling and cross-selling opportunities to frequent buyers or prompt them to complete a plan upgrade. List segmentation: Collect subscriber data in real-time and use it to continually organize and optimize your contact. Included. The main difference between Mailchimp contacts and subscribers lies in their engagement level. Tags would take over from Groups (which were in many people’s eyes, already tags in all but name) and the confusion would end. Manage campaign reports for your Mailchimp account. In fact, according to MailChimp's latest segmented-list user data, open rates were a solid 14. In your MailChimp account, navigate to Lists. Mailchimp's campaign and automation reports analyze clicks, opens, subscribers' social activity, e-commerce data, and more. When you can successfully segment your email list, you can craft marketing messages relevant to them. List segmentation could be made simpler with greater list combination while my organization ran into several issues with Outlook 2010 and 2013. And, although customer satisfaction is important, email list segmentation gives the. Segmentation. One way to make sure you’re staying on track is to create a content calendar to schedule your campaigns, blog posts, social media posts, and more. Zoho Campaigns: Best for fully integrated business suite. The segmentation features of ConvertKit are powerful and intuitive. Salesforce has 150,000 customers across the globe. 9 Best Alternatives To AWeber To Check Out Right Away. You can create a simple segment, which is based on just one condition, or a complex segment, based on two or more conditions. To do this, go to Forms > Add-Ons. Pricing. Mailchimp would bill you as having 1,500 people in your list. In a nutshell, an API key connects your site to another service (in this case, Mailchimp). Constant Contact (great Mailchimp competitor for event management) With more than 650,000 customers, ConstantContact has been in the email marketing game since 1995. And while Constant Contact offers contact list management features and email list segmentation, Mailchimp gives all users—even those with Free accounts—access to a larger selection of Marketing CRM tools at no additional cost. Try creating a segment for those who open less than 10% of your emails and experiment in a couple of ways—try sending more emails to get them involved, or fewer to avoid being annoying. MailChimp. Segments in MailChimp are 1 of 3 ways to segment and organize your contacts. Rather than replicating content across siloed audiences, just select everyone you want to send to—all in 1 send. Segments can be created to target subscribers by location, engagement, activity, and. Not so good for list segmentation, and paid plans get pricey quickly. To create a regular email, follow these steps. If you have more than 1 audience, click the Current audience drop-down and choose the one you want to work with. And if you're pulling in behavioral data from your web or mobile app, behavior-based marketing. . In this article, you'll learn about. When you have a proper customer segmentation process in place, it can help keep your CRM systems organized and. This object should contain a saved_segment_id to use an existing segment, or you can create a new segment by including both match and conditions options. Paid plans start at $13 per month: Great for reports and amazing for ecommerce integration. What Is an Email Sequence? Best Practices and Examples. Cleaning Email Lists 101: Refreshing Address Lists. In our Moosend vs Mailchimp comparison, we declare a tie as both products are winners in five aspects each. Unlike MailChimp, this platform offers multiple A/B testing possibilities, and it also provides ROI tracking options and good integration with Google Analytics and other third-party tools. 1. EventHQ. Mailchimp. Mailchimp is a cloud-based email marketing platform that helps businesses of all sizes create, send and track email campaigns. Contacts refer to all individuals on your list, including customers, leads, or potential clients. The email builder is perfect for beginners, and the paid email templates look good. Mailchimp users see up to 88% more revenue from their connected stores when they use predicted segments with their emails than when they didn't. This helps you to reach out to a group of people who show interest in selected topics without agitating other subscribers who do not have an interest in them. )MailChimp offers 98% deliverability which is also good. Save emails you create as a new template to use in the future. Additionally, you should look for a platform that offers integration with. Groups function like categories, and are an excellent way to manage diverse contacts in the same Mailchimp audience. The pricing for AWeber Pro, on the other hand, starts as low as $16. ConvertKit vs Mailchimp: Segmentation Comparison Segmentation Comparison ConvertKit Segmentation. If you have a large list, Mailchimp configures the test so that 50% of your. MailerLite – Best For Selling Digital Products. Creating Segments in a Mailchimp List is a great way to filter out your audience list based on similar data to then send emails, postcards, or create Facebook. ConvertKit vs Mailchimp: Segmentation Comparison Segmentation Comparison ConvertKit Segmentation. Ease of use. For instructions, read up on how to create a Mailchimp list. Click Add Integrations and search for Mailchimp. Best Practices For Email Marketing Strategy: Lists,. Click Create New Key and give it a descriptive name that will remind you which application it’s used for. Used monthly for less than 6 months. MailerLite. Constant Contact is a perfect Mailchimp alternative for WordPress because it works with all popular WordPress plugins like OptinMonster, WPForms, and more. 95 percent higher than. Salesforce Marketing Cloud: Best Enterprise Marketing Solution. List segmentation gives marketers the ability to send emails containing tailored offers, product recommendations, and much, much more. Omnisend – Best for Ecommerce. This shows that Moosend is a worthy contender despite being a relative newbie. A couple things that can be improved by MailChimp, list segmentation and usability with different forms of Microsoft Outlook. Celebrating the results. Email list hyper-segmentation is the key to creating personalized messages and winning hearts, and of course, making dollars during this crucial time for your business. Target the right customers to win more repeat-business with our predictive analytics tools that can estimate future the buying behavior of your customers. Time Since Last Purchase. Mailchimp offers more robust list management Audience segmentation is important for any email marketer, allowing for precise targeting and personalization. See the complete list. These marketing automation tools can include email marketing, marketing analytics, customer segmentation, social media management, website personalization, lead scoring, and automated lead nurturing. Thus, you can promote your latest projects and grow your email list with stunning landing pages, sign-up forms, and link pages with this platform. com In the To section of the email builder, click Add Recipients. Pete, thanks for answering. Overview: Top Mailchimp alternatives. 2. Mailchimp. Mailchimp reports that emails sent to segmented lists get an almost 15% increase in click rate. Mailchimp gives you all the tools you need for audience-centered marketing, so you can use insights about your people to guide your campaigns—every step of the way. Full review: Excellent email builder – fast and. Also, EngageBay’s pricing is fixed and transparent. In the past year I have build a brand new Blog together with my spouse in the competitive Nutrition. G2 Rank: 4. Automatic Contact Export (Core and Pro): Every night, a list of new email addresses from OpenTable diners will be automatically imported into Mailchimp. On the other hand, Mailchimp is best if you're looking for more affordable paid tiers. Sync Shopify customers, products, and more to Mailchimp to create highly targeted campaignsIf you send enough email campaigns, you’ll inevitably run into spam filter issues. Click the Create button. SendFox. Smart marketers know the value of email list segmentation, but many need help to use it effectively. 99 per month;. This updated article demonstrates how easy it is to integrate your landing page to your MailChimp account with improved segmentation and list building. I am building tech events aggregator website and I have subscription form where a user can enter his email and receive weekly popular events list for selected city. RM. Getting Started with Groups. In my opinion, Mailchimp is a better email marketing tool than Squarespace email campaign. merry experience! Here’s an important caveat for holiday email marketing…. Spam filters and ISPs are working harder than ever to reduce inbox irrelevance, so it’s important that you understand the definition of spam, how spam. Consumer shopping behavior will be different from the rest of the year. The MailChimp Mobile App lets you create, send and track your email campaigns directly from your phone. Our email marketing platform makes it easy for marketers in any type of business to send professional, engaging marketing emails. Cost per acquisition (CPA) is a marketing success metric that can be calculated for a campaign, a digital marketing channel (such as email), or across all channels and tactics. Mailchimp is a popular, easy-to-use email marketing tool with a suite of other digital marketing features. Vendor purchased. All their plans allow you to. An equally powerful one is Automation: emails sent out automatically based on user activity. Use your visitor data to create automated flows that work around the clock to engage your customers where they are and help generate revenue. You can segment your contacts based on group data, campaign activity, purchase activity, and more. Features. 1. 3. MailChimp is feature-rich. Mailchimp is an easy drag-and-drop email builder with auto-responders, contact segmentation, and simple analytic features. Mailchimp users must be logged into their account to update language preferences. Learn more now. 34. Lastly, you’ll need to make sure you have at least one list created in your Mailchimp account. The ability to manage your contacts right from your mass email platform is certainly a useful addition. However, if you’re looking to scale your email marketing, Mailchimp may be a better choice. 0 to create a campaign. Does anyone have an example of PHP code that. Start with our high-performing templates and make them yours. This free plan has limited features, though. This email marketing platform has a limited free plan for 500 contacts and 1,000 emails per month. Marketing CRM softwares like Mailchimp allow business owners to store and manage customer data in a centralized location. Contact list management and segmentation – You can’t jam mass emails to all of your subscribers if you don’t want to receive hundreds of unsubscribes and spam complaints. Email segmentation can drastically improve the effectiveness of your email marketing campaigns. Segmentation allows you to take more control over your audience, sending them messages and offers they are actually interested in. Use email tools that can automatically segment audiences Most email tools today have audience segmentation features, which allow you to create audience segments based on things like triggered actions, demographics, and past purchases. Our landing page builder pulls product imagery directly from your connected ecommerce store so you can feature a top seller or promote your latest collection. All in all, Convertkit is a good option but Brevo still wins. Purchase behavior-specific segmentation involves separating customers or subscribers based on their behaviors. Mailchimp Alternative - AWeber. Relevance however means you need to know the differences between individuals… and store that information (and. Mailerlite best user-friendly email tool with clean interface. Salesforce undoubtedly is the #1CRM for all your customer interactions. MailerLite is a Mailchimp alternative and competitor that is solely focused on delivering a simpler email marketing service to their customers, hence the name, lite. Tags would allow for effective segmentation, and all the fun, yummy stuff that comes with that. Brevo (formerly Sendinblue) Starting from November 1st, 2023. Click on the Mailchimp card in the integration directory. Personalize and automate your e-commerce marketing. If you want to unlock them, Mailchimp’s Essentials plan starts at $13/month and goes up incrementally based on the number of subscribers you have. Manage campaign reports for your Mailchimp account. ActiveCampaign. List segmentation could be made simpler with greater list combination while my organization ran into several issues with Outlook 2010 and 2013. 00) – A more robust option with easy-to-use visual automation builder, A/B split testing, and 24/7 email and live chat support. What’s more, segmentation can also be a way to reduce your unsubscribe rate. Sending a monthly newsletter to an email list (5,000 – 300,000 subscribers) Email service 1 email/month to 5,000 contacts 1 email/month to 20,000 contacts. Some email marketing segmentation stats: Marketers found a 760% increase in email revenue from segmented campaigns (DMA). Campaign Manager. SendPulse – Best For Multi-Channel Marketing. Click “Save. 2. These days, they offer a full range of email marketing services for all types of businesses. Being ‘relevant’ means sending the right information to the right person at the right time… and the more relevant you are the more success you’ll have. Below the API Key field, click on Get your API key here. Mailchimp limits your audience to 60 group names. A marketing strategy based on identifying subgroups within the target audience in order to deliver more tailored messaging for stronger connections. Outperform your last campaign with Mailchimp's data-driven tools. Relevance however means you need to know the differences between individuals… and store that information (and. With the right kind of data, you can create hyper-targeted segments of your. Psychographic examples include grouping customers based on social status, interests, and opinions. Browse how-to articles on starting, running, and marketing your business, plus thought-provoking podcasts and films to inspire your inner entrepreneur. In Step 1 of your integration, there are options to use Campaigns, List Views to segment to Mailchimp Groups, and Tags under your Main Audience. Mailchimp: Mailchimp is a popular email marketing platform that offers a user-friendly interface and a wide range of features. Mailchimp boasts advanced segmentation and targeting capabilities, robust automation workflows, and detailed analytics and A/B testing options. If you’re a small or medium-sized business just getting started with marketing segmentation and automation, MailChimp is likely your best bet. Learn more now. Targeted Marketing Lists Export (Pro only): Use the Report Builder to create segments from OpenTable data to target the customers you wish to reach. With Mailchimp’s list segmentation features, you can organize your email list, create unique tags for your audience, or even make and send email campaigns based on your customers’ behavior. 0/lists/ {list_id}/segments/ {static_segment_id}/members with a member, you can get the format for that from the schema or take a look at an existing static segment and use that as an example. g. By importing MailChimp lists into Nimble, I can use Nimble’s smart segmentation to sort contacts based on social business insights, such as company data, geography or interests, to prioritize whom I want to contact 1:1. . The most commonly used criteria to segment email lists are demographics; age, gender, marital status, occupation, education, etc. Whether you are looking for a Mailchimp alternative or something even better or cheaper, this list of Mailchimp competitors has you covered. Campaign Manager. 6. For example, research by MailChimp shows that segmented emails have a 14% higher open rate than non-segmented emails across the board, as well as a 100% higher CTR. Zapier's Mailchimp integrations allow you to automatically pass data to and from other web services without writing a single line of code. Enter a name and click Begin.